Hello, hello and welcome back for another year of frocked up frivolity courtesy of Brighton Fashion Week – Showcasing Innovation.

It’s certainly been a while since our last installment, but we’re back (and here to stay), and I can reveal that preparations are underway for Brighton Fashion Week 2010. The last few weeks have been hectic to say the very least, with our new website being developed (launch April), confirming designers, planning the VIP launch party, making the promo vid, planning the promo shoot, plus a million other things that the whole of the Brighton Frocks team are working hard behind the scenes to make happen, AS WELL as making plans for this years addition to the event: The Fashion Map which will be your essential guide to the whole event.

So, I’ll start by giving you a quick update of where we are this year. It’s the sixth year for the Brighton Frocks team, and this year we’re opting for a reformat by replacing the weekend event (there was just way too much to be crammed into one weekend) with a week long affair. This does mean that this year’s event will be the biggest we’ve had so far, so we’ve got new team members, a whole new blogging community and a new look Brighton Fashion Week.

In the run up to the event (June 9th – 13th), we’ll be featuring lots of daily blog fare for you to feast upon, including Street Style (tickets are to be won), Izzadora (our special guest Brightonian who simply loves faaashion), the latest installments from the BFW team, some food for thought from yours truly and our other resident bloggette, Sarah and anything else we stumble across.

So watch this blog space, or follow us on Twitter (or if you’ve yet to get to grips with the world of Tweeting) catch us on Facebook, Flickr and very soon our brand new website. And if you want to get involved in the event, it’s not too late so drop us a line/comment/tweet/Fb etc….

Look forward to hearing from you.

Alex – Marketing Director